Dr. Rosenbach's "Boat House" was manufactured by Sears and Roebuck. The home, with its lavish interiors, was actually featured as a model in Sears's 1930 advertisement Homes of Today. Sears was trying to raise awareness that "the Home Construction Division of Sears, Roebuck and Co. is the largest builder of fine homes in America" and that "big or little, pretentious or modest, whatever your home is to be, it can be erected and financed by Sears, Roebuck and Co." The catalog pointed out that a single 16th-century stained glass window in Dr. Rosenbach's shore house "cost considerably more than the completed cost of an average 8-room modern home."
|Unknown photographer, photograph of Rosenbach Boat House. Strathmere, NJ.Rosenbach Museum & Library 2006.1048|
Dr. Rosenbach went to Strathmere for relaxation, extensive entertaining, and his favorite pastime, fishing. Here is Doctor R. aboard his boat, the First Folio.
|Unknown photographer, Dr. Rosenbach aboard the First Folio. 1946. Rosenbach Museum & Library 2006.2079|
The biography has many other stories of fun at the shore (for a particularly amusing one, check out page 359), but I will sign off for the holiday weekend. Whether you share the Doctor's love of the shore, or whether you remain in town this weekend, have a great Labor Day.